Skittles
Microsite

Client: Skittles

Project: This project centered around a campaign microsite supporting the Skittles TV commercial “Fix The Rainbow.” The interactive platform invited users to help repair a broken rainbow by registering and entering three UPC codes found inside Skittles packages. With each code entered, users unlocked a custom animation, progressively restoring the rainbow; once fully repaired, participants were entered for a chance to win Skittles prizes — seamlessly connecting broadcast, packaging, and digital engagement into one cohesive experience.

I directed the visual concept and digital execution of the microsite from ideation through launch. I developed the creative direction, designed the interface and interactive layouts, crafted animation-ready assets, and ensured the experience captured Skittles’ playful, irreverent tone while maintaining intuitive user flow and strong campaign performance.

Role: Art direction, microsite design.