Coco Safar
Branding & Design

Client: Coco Safar

Project: Coco Safar is a boutique café and pâtisserie with locations in NYC and Cape Town. Before opening their first location, they needed a complete branding solution. In this project, my role spanned brand identity, packaging design, web design, and store and collateral design — art directing and designing the entire visual system to create a cohesive, distinctive brand experience that reflects Coco Safar’s refined yet approachable personality.

Role: Art direction, branding, packaging, interior design, website design.