R U Authentic ?
Digital Activation

Client: Russian Standard Vodka

Project: Russian Standard Vodka, we developed an interactive digital activation inviting users to virtually explore some of St. Petersburg’s most authentic nightlife destinations. The experience allowed participants to navigate club environments, interact with characters inside, and take part in trivia challenges — all designed to immerse users in the brand’s cultural roots. By completing the experience, users were entered into a contest for a chance to win a real-life trip to St. Petersburg to visit the featured locations.

My role included art direction, activation ideation, concept development, and design. I helped shape the creative vision of the campaign, crafting the immersive visual environment and interactive flow to ensure the experience was engaging, culturally rich, and aligned with the premium, authentic positioning of Russian Standard Vodka.

Role: Art Direction, activation Ideation, concept and design.